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Toyota Site Selection Tool
Project type
Visual Effects
Location
Stage3 Agency
Role
2D Motion Graphics & VFX Animator, Compositor
Animate text and graphics element from Figma, track and compose all into the footage.
This project was a collaborative effort with the video production and UI/UX teams to visualize the Toyota Selection Tool. While the tool’s original architecture is feature-rich and data-heavy, the goal was to integrate a modern, streamlined interface into a live-action narrative.
As the Motion Designer, I transformed static Figma layouts into an intuitive motion system that simplified the user experience. Using 3D camera tracking, I precisely anchored the redesigned UI and kinetic typography within live-shot footage. This ensured that every digital element felt physically present in the scene, resulting in a high-fidelity, seamless composite that brought clarity to a sophisticated digital tool.
Creative Director: Oliver Chan
Producer/Director/Editor: Colton Walter
UI Art Director: Eric Chen
Art Director: Bryan Watts
